Running an online store means finding every possible way to keep customers coming back. One of the most effective methods is through gift cards. If you’ve just migrated to Shopify or plan to expand your offerings, you might be wondering how to bring your existing gift cards into the platform. The good news is that importing gift cards to Shopify is not only possible but also straightforward when done correctly.
Gift cards are more than just a convenient present, they’re a strategic tool for eCommerce growth. They drive customer loyalty, encourage repeat purchases, and often lead shoppers to spend more than the card’s value. For stores migrating to Shopify, importing gift cards ensures existing customers keep enjoying these benefits without interruption.
Shopify offers built-in tools to create, manage, and track gift cards. However, while creating new cards is easy, importing existing ones requires a structured approach. Understanding Shopify’s CSV file system is the key to transferring your current gift card database into the platform seamlessly.
When migrating your online store from any platform to Shopify, importing your existing gift cards becomes a manual task. Here’s how you can easily migrate the gift cards to Shopify to ensure a seamless customer experience.
If you’re migrating from WooCommerce, Magento, BigCommerce, or another system, export your gift cards in CSV format. Most platforms offer this option in their gift card or promotions section.
Shopify uses CSV files to handle bulk data imports. For gift cards, this file must include specific columns such as:
Having this information structured correctly prevents errors during upload.
Before uploading, edit the CSV file to match Shopify’s structure. Pay attention to:
1. Log in to Shopify Admin.
2. Go to Shopify App Store and install Bluepeacock Gift Card Importer app.
3. Open the app, select Import, and upload your CSV file.
4. Review and confirm the import.
After importing, test a few gift card codes to ensure they work correctly at checkout. This avoids customer frustration and ensures the balances are transferred properly.
Even if your CSV file is not in the desired format, Bluepeacock Gift Card Importer provides auto-mapping through which you can map the fields correctly.
Bluepeacock Gift Card Importer automatically detects if a duplicate gift card is being imported and marks it so in the audit logs. Thereby, it eliminates the risk of duplicate codes in gift cards.
The rules added in the Gift Card Importer app ensure that the data imported in each field is as per the Shopify's requirements. Any data that does not match these rules is marked by the app and not imported till corrected.
Importing gift cards to Shopify is a one-time effort that saves you headaches later. By exporting data from your old system, formatting it correctly, and uploading through Shopify’s tools, you ensure a smooth customer experience. Add in advanced apps, custom designs, and automation, and your gift card strategy can become a major driver of sales and loyalty.
For more technical details, Shopify’s official documentation offers step-by-step CSV formatting instructions: Shopify Help Center.