Importing Gift Cards to Shopify: The Complete Guide for 2025

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By Pallavi Narang

Running an online store means finding every possible way to keep customers coming back. One of the most effective methods is through gift cards. If you’ve just migrated to Shopify or plan to expand your offerings, you might be wondering how to bring your existing gift cards into the platform.

The good news is that now importing gift cards to Shopify is not only possible but also straightforward when done correctly usingBluepeacock Gift Card Importer app.

Why Gift Cards Matter for Online Stores

Gift cards are more than just a convenient present, they’re a strategic tool for eCommerce growth. They drive customer loyalty, encourage repeat purchases, and often lead shoppers to spend more than the card’s value. For stores migrating to Shopify, importing gift cards ensures existing customers keep enjoying these benefits without interruption.

Shopify’s Built-In Gift Card Features

Shopify offers built-in tools to create, manage, and track gift cards. However, while creating a single card is easy, creating them in bulk or importing existing ones requires a structured approach. Understanding Shopify’s Gift Card system is the key to transferring your current gift card database into the platform seamlessly.

How to Import Gift Cards to Shopify?

When migrating your online store from any platform to Shopify, importing your existing gift cards becomes a manual task. Here’s how you can easily migrate the gift cards to Shopify to ensure a seamless customer experience.

If you’re migrating from WooCommerce, Magento, BigCommerce, or another system, export your gift cards in CSV format. Your gift cards module or solution should be able to export the data in CSV format.

Understanding CSV Import Files

Shopify uses CSV files to handle bulk data imports. For gift cards, this file must include specific columns such as:

  • Gift card code
  • Initial Value
  • Balance
  • Expiration date (if applicable)
  • note (if applicable)

This is the minimum information required to create a gift card in Shopify.

Formatting Data for Shopify Compatibility

Before uploading, edit the CSV file to match Shopify’s structure. Pay attention to:

  • Column headers must match Shopify’s many requirements.
  • Codes must be unique to prevent duplication.
  • Initial Value must be lower than 2000 (any currency).
  • Dates must be in the YYYY-MM-DD format.

Uploading Gift Cards via CSV Import

1. Log in to Shopify Admin.
2. Go to Shopify App Store and installBluepeacock Gift Card Importer app.
3. Open the app, upload your CSV file, and follow the wizard.
4. Review and confirm the import before proceeding.
5. Click import Gift Cards and monitor the activity log.

Testing Imported Gift Cards

After importing, test a few gift card codes to ensure they work correctly at checkout. This avoids customer frustration and ensures the balances are transferred properly.

Avoiding Common Import Errors

Incorrect CSV Formatting

Even if your CSV file is not in the desired format, Bluepeacock Gift Card Importer provides auto-mapping through which you can map the fields correctly.

Duplicate Gift Card Codes

Bluepeacock Gift Card Importer automatically detects if a duplicate gift card is being imported and marks it so in the audit logs. Thereby, it eliminates the risk of duplicate codes in gift cards.

Invalid Data Types

The rules added in the Gift Card Importer app ensure that the data imported in each field is as per the Shopify's requirements. Any data that does not match these rules is marked by the app and not imported till corrected.

Wrapping Up

Importing gift cards to Shopify is a one-time effort that saves you headaches later. By exporting data from your old system, formatting it correctly, and uploading through Shopify’s tools, you ensure a smooth customer experience. Add in advanced apps, custom designs, and automation, and your gift card strategy can become a major driver of sales and loyalty.

For more technical details, Shopify’s official documentation offers step-by-step CSV formatting instructions: Shopify Help Center.

FAQs

Q1. Can I import gift cards to Shopify?
Shopify does not inherently provide the feature to import gift cards in bulk. To do so, you will require a third-party app like Bluepeacock Gift Card Importer.
Q2. What file format does Shopify require for imports?
Shopify accepts CSV files with specific columns for gift card data.
Q3. Can customers keep their old gift cards after migration?
Yes, as long as you import the data correctly. Manual addition of gift cards is prone to errors, so it’s recommended to use an app like Gift Card Importer.
Q4. What happens if I upload duplicate codes?
Bluepeacock Gift Card Importer rejects duplicates automatically to prevent conflicts.
Q5. Can I set expiry dates on imported gift cards?
Yes, you can add expiry dates in your CSV file, depending on local laws.
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